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Targeting
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Test proof static with vCISO audience
Description

Duplicate the top-performing MSP owner static into a vCISO-targeted campaign to validate the cross-audience signal.

Current audienceMSP owners
Proposed audiencevCISOs and security leads
Expected impactIf the engagement signal holds, opens a second high-performing audience for our best creative at no additional spend
Reasoning

Late last week the Compliance docs are not proof static started picking up vCISO engagement for the first time after 3 weeks of MSP-owner-only performance. Small sample but worth a controlled test.

IT director micro-segment