Ad spend
$491,250Pipeline influenced
$4.2MRevenue won
$1.33MReturn on ad spend
2.7x| Stage | Deals |
|---|---|
| Leads | 2,420 |
| Open opportunities | 264 |
| Closed won | 36 |
| Metric | Value |
|---|---|
| Opportunity win rate | 12.0% |
| Avg. deal size | $36,944 |
| Avg. days to close | 52 |
| Campaign | Cost | MQLs | CP/MQL | SQLs | CP/SQL | Opps | CP/Opp | MQL>Opp | Won | Opp>Won | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Totals | $142,050 | 612 | $232.11 | 230 | $617.61 | 114 | $1,246.05 | 18.6% | 24 | 21.1% | $544,000 | 3.8 |
| Brand - Exact Match | $18,200 | 96 | $189.58 | 74 | $245.95 | 52 | $350.00 | 54.2% | 14 | 26.9% | $298,000 | 16.4 |
| Competitor - Phrase Match | $49,050 | 168 | $291.96 | 62 | $791.13 | 28 | $1,751.79 | 16.7% | 6 | 21.4% | $156,000 | 3.2 |
| Non-Brand - Security Keywords | $74,800 | 348 | $214.94 | 94 | $795.74 | 34 | $2,200.00 | 9.8% | 4 | 11.8% | $90,000 | 1.2 |
| Campaign | Cost | MQLs | CP/MQL | SQLs | CP/SQL | Opps | CP/Opp | MQL>Opp | Won | Opp>Won | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Totals | $349,200 | 1,808 | $193.14 | 614 | $568.73 | 186 | $1,877.42 | 10.3% | 12 | 6.5% | $786,000 | 2.3 |
| Thought Leadership - Sponsored Content | $156,400 | 892 | $175.34 | 264 | $592.42 | 78 | $2,005.13 | 8.7% | 4 | 5.1% | $248,000 | 1.6 |
| Retargeting - Site Visitors | $83,200 | 486 | $171.19 | 198 | $420.20 | 62 | $1,341.94 | 12.8% | 5 | 8.1% | $342,000 | 4.2 |
| ABM - CISOs & IT Directors | $109,600 | 430 | $254.88 | 152 | $721.05 | 46 | $2,382.61 | 10.7% | 3 | 6.5% | $196,000 | 1.8 |