Dashboard

Spend

$8,240

Avg CPL

$28.90

-13%

$28.90

Pipeline influenced

$1.32M

Closed revenue

$78,400

Return

273x

CPL trendCost per lead by segment, weekly

Spend allocationSpend allocation by segment, weekly

Audience segmentsPerformance by segment

Segment	CTR	CPL	Leads
MSP owners	1.12%	$27.80	64
IT directors	—	$26.40	0
vCISOs	0.94%	$31.60	42
Security leads	0.88%	$34.70	35
Broad targeting	0.44%	$41.30	67

Creative performanceCTR and lift by format

CTR by format

Video (sub-8s)

0.82%

Static image

0.78%

Lift by messaging angle

Provability

2.7x

Credibility

1.8x

Contrarian

1.4x

Compliance

Active campaignsSpend and conversion metrics

Campaign	Status	Spend	CTR	CPL	Leads
Provable Security Static	Active	$1,720	1.14%	$26.80	64
4,600 Assessments Video	Active	$1,480	1.27%	$24.90	59
Proof Problem Video	Active	$1,230	1.47%	$22.40	55
MSP Owner Social Proof	Active	$1,040	0.96%	$29.70	35
Broad Targeting Control	Paused	$2,770	0.44%	$41.30	67

Pipeline attributionTouchpoints driving pipeline

Apex Managed SolutionsClosed Won

$78,400

Mar 3Engaged "Compliance docs are not proof" static

Mar 72x engagement on "4,600 assessments" video

Mar 11Demo request via provability landing page

Mar 14Demo held

Mar 21Closed Won

Northstar SecureDemo Scheduled

$62,700

Mar 14Engaged "4,600 assessments" video

Mar 19"Proof problem" static + 4m12s on case study page

Mar 24VP of Ops submitted demo request

Meridian IT GroupProposal Sent

$44,200

Mar 102x engagement on "4,600 assessments" video

Mar 18Dir. of Security visited pricing page

Mar 22Demo completed

Coastal Shield MSPQualified

$38,900

Mar 25Inbound via provability landing page (no prior ad touch)